These include the subject line & content of the message, the sender “from” name/address, and even the individual inbox history of the subscriber themselves.Ĭonfiguring custom DNS records for your custom domain from address to reflect email sending with AWeber will help improve overall message deliverability and inbox placement. While the determining factors used to filter messages is not publicized by Google, we know that it is determined based on a few common elements. Gmail provides a Primary, Social, and Promotions folder to help organize their user's inboxes for them. We'll also provide some actions you can take to improve your sending reputation and positively impact your inbox placement. In this article, we'll cover why an email may land in Gmail's promotion folder.
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